Demand Gen Report
Agentic Commerce Is Coming. Marketers Need to Start Winning at the Discovery Layer
Most marketers are currently thinking about AI through the lens of visibility (if they’re thinking about it all). How often does my brand appear in ChatGPT or other LLMs? Which...
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Folloze Rolls Out Advanced Engagement Analytics Engine, ‘Impact Dashboard’
Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales teams with comprehensive accounts insights. The Dashboard is an AI-powered advanced analytics…
Industry News October 8Powering Personalization Through Signal-Based Marketing
The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s interest…
Demanding Views October 4Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap
It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, Neil Patel took the keynote stage to…
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