Demand Gen Report
Agentic Commerce Is Coming. Marketers Need to Start Winning at the Discovery Layer
Most marketers are currently thinking about AI through the lens of visibility (if they’re thinking about it all). How often does my brand appear in ChatGPT or other LLMs? Which...
Featured
Latest Posts
80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed.
Industry News October 10
80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research
The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new…
Blog October 9
How To Leverage Behavioral Science To Personalize Marketing Messaging
Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ emotions and what…
Feature October 9
Resources
