by Demand Gen Report Team | May 23, 2012 | Industry News
Bringing All Parties To The Table According to Tony Jaros, SVP Research at SiriusDecisions, the research firm emphasizes three key principles driving its new Demand Waterfall approach. Getting a better view of the big picture. “When the original waterfall was created,...
by Demand Gen Report Team | May 22, 2012 | Industry News
Pinterest By The Numbers The concept behind Pinterest is simple: Users create theme-based virtual “pinboards” where they post photos (and sometimes videos) for other users to browse and share. Members can “re-pin” or “like”...
by Demand Gen Report Team | May 22, 2012 | Demanding Views
By Mark W. Schaefer, Marketing Consultant, Author, “Return On Influence” What if you could find your most powerful online brand advocates and sales leads — whoever they are, wherever they are, and for little time and money? Sound too good to be true? Well you...
by Demand Gen Report Team | May 22, 2012 | Solution Spotlight
The company also launched the LoopFuse Sandbox Connector, aimed at providing the ability to create a LoopFuse testing environment to be used with sandbox functionality available in Enterprise and Unlimited Salesforce.com editions. The Sandbox Connector is available to...
by Demand Gen Report Team | May 20, 2012 | Industry News
Register for “5 Ways to Leverage Social CRM To Drive Community Interaction and Member Engagement.” Avectra VP of Marketing, Patrick Dorsey, previews some of the webinar’s trending takeaways in an exclusive Q&A below: DemandGen Report: There has been...
by Demand Gen Report Team | May 17, 2012 | Industry News
The new functions are designed to simplify demand generation program creation and execution for marketers. eTrigue synchronizes data with WebEx and GoToWebinar, making the data immediately available for use in marketing campaigns and event follow up. By streamlining...
by Demand Gen Report Team | May 16, 2012 | Industry News
The new tool offers segmenting and targeting functionality, designed to enable marketers to create static and dynamic lists; these automatically update, based on any contact field, previous list membership and form submissions. Marketers also can customize email body,...
by Demand Gen Report Team | May 15, 2012 | Demanding Views
By Chris Baggott, Co-Founder, Compendium With shrinking marketing budgets, increasing online clutter and fierce competition for buyer attention, companies are re-evaluating their lead generation techniques and looking for new ways to influence buyers and energize...
by Demand Gen Report Team | May 15, 2012 | Industry News
Social Pull helps marketers drive “likes” to their Facebook business pages, capture email sign-ups and leads, and gather RSVPs for events, among other capabilities. The application includes a form builder and “like-gate” functionality. The social forms, which can...
by Demand Gen Report Team | May 14, 2012 | Industry News
Intuit is a provider of business and financial management solutions for small and medium-sized businesses, consumers, accounting professionals and financial institutions. Its flagship products and services, including QuickBooks, TurboTax and Quicken, are designed to...
by Demand Gen Report Team | May 11, 2012 | Industry News
Key points from the survey include insights into: MESSAGING: 75% of respondents encourage solution providers creating content to “curb the sales messaging.” Research findings indicate a need for marketers to reevaluate their content strategies to ensure that prospects...
by Demand Gen Report Team | May 11, 2012 | Industry News
“With the rise of digital marketing channels, there are now many ways to reach potential and current customers,” Melin said of the marketing automation space. “The specific challenge facing B2B marketers is how to determine the effectiveness of the marketing spend...
