by Demand Gen Report Team | Jun 24, 2011 | Industry News
“Marketers have a variety of vendors they use for data, social, webinar and other activities,” Kardon told DemandGen Report. “So often, the buyer information – ‘digital body language’ – from these programs are in separate silos. The more information you know...
by Demand Gen Report Team | Jun 23, 2011 | Industry News
While developing a solution that conforms to EU policy, Pardot also has developed a universal opt-out initiative to comply with the U.S. Do Not Track Initiative. Rather than a pop-up verification, the decision to opt-out is controlled by the visitor’s web...
by Demand Gen Report Team | Jun 21, 2011 | Industry News
The quality of a vintage is contingent on a number of different factors; location, weather, plant maturity, soil conditions, and the aging process. In some years, these factors combine to create a uniquely high quality wine. The prospects that seed top-line growth in...
by Demand Gen Report Team | Jun 21, 2011 | Industry News
DemandGen Report: In your presentation you discussed progressive profiling and progressive forms, where leads enter more in-depth information over time. How does this tactic help marketers garner actionable information about prospects? Bryan Brown: Fortunately, most...
by Demand Gen Report Team | Jun 21, 2011 | Industry News
Robust economic growth in Asia has rapidly fueled demand for marketing automation services and consulting in that region. “DemandGen International is the only global consulting company that is 100% focused on marketing automation, so our expansion into Asia is a...
by Demand Gen Report Team | Jun 20, 2011 | Industry News
Brown, who brings 20 years of marketing leadership expertise in demand generation analytics, has led consulting engagements and built customized reporting programs for F1000 companies. She brings expertise in analytics, marketing metrics, message and content, design,...
by Demand Gen Report Team | Jun 19, 2011 | Industry News
The service is designed to automatically post updates at the start of a demo,
online presentation or remote support session. The notification
includes a link to the session, which Chatter users can click to join from
any computer, smartphone or other mobile device....
by Demand Gen Report Team | Jun 17, 2011 | Industry News
The acquisition also adds top product development, user experience, and engineering talent, starting with entrepreneur David Cancel who will become HubSpot’s Chief Product Officer. Performable’s 18-person team will join HubSpot at the company’s...
by Demand Gen Report Team | Jun 14, 2011 | Industry News
The changes impact the usage of cookies and other information-storing technology. While web sites were previously required tonotify users who cookies are being used, as well as the option to opt-out, new requirements state that the user more be provided with “clear...
by Demand Gen Report Team | Jun 14, 2011 | Industry News
In addition, speakers from Oracle, SAP and Xactly Corporation will address how metrics, analytics and mobility represent competitive advantage opportunities for today’s BtoB sales organizations. “When you look at all the changes in the last year, there is a...
by Demand Gen Report Team | Jun 13, 2011 | Industry News
“Consumers are interacting with brands in real time across email, mobile, social media and the web, and marketers must make the most of the opportunity to effectively engage,” said Scott Dorsey, ExactTarget Co-Founder and CEO. “By bringing the power of Marketo to the...
by Demand Gen Report Team | Jun 13, 2011 | Industry News
The term “virtuous cycle” refers to any sequence of events whose end-result restarts the sequence of events all over again, ending this time in a better result, which restarts the cycle once again, and so on. Each result causes the cycle to repeat, leading to an even...
