by Demand Gen Report Team | Jun 10, 2011 | Industry News
“The mardevdm2 brand [is designed] to continue to address [marketers’] data needs, while expanding into other areas they may need help with, such as filling in the gaps in their marketing strategy,” said Zina Manda, Director of mardevdm2. “The marketing...
by Demand Gen Report Team | Jun 9, 2011 | Industry News
In a recently published case study, Eloqua Database Marketing Manager Anna Glushkovsky describes how ZoomInfo provided an accurate list — within two days of her request — that met very specific criteria: businesspeople targeted by industry and job title who had been...
by Demand Gen Report Team | Jun 7, 2011 | Industry News
According to SiriusDecisions data, less than 20% of BtoB companies said their staffs have the technology skills they need. Further validating the critical training challenge, the survey also found that 70% simply have no budget for technology training. During the...
by Demand Gen Report Team | Jun 7, 2011 | Industry News
Mike Gospe, Co-Founder and Principal of sales and marketing leadership consulting firm KickStart Alliance, explores key topics including personae, positioning statements and messaging in his new book, The Marketing High Ground. In an exclusive interview with DemandGen...
by Demand Gen Report Team | Jun 6, 2011 | Industry News
According to the survey, only 43% of respondents are able to leverage more than half of their marketing automation solution’s full features and functionality. The survey also showed a correlation between experience with the technology and full utilization, as...
by Demand Gen Report Team | Jun 5, 2011 | Industry News
The notice distributed to potential buyers pointed out that the sale of version 2 was “time sensitive” as the servers hosting it were scheduled to go down June 1. The legal notice also noted that there were “over 150 accounts” that had signed up for the beta of...
by Demand Gen Report Team | Jun 3, 2011 | Industry News
Now adding more than 300 accounts per month, Weber openly discussed the company’s aggressive plans to grow to the freemium model to over 5,000 accounts by the end of the year. Based on its current conversion rate of moving about 7% of freemium account to paid,...
by Demand Gen Report Team | Jun 3, 2011 | Podcasts
During the recent DemandCon event in San Francisco, DemandGen Report sat down with Sam Weber of Genius.com. At the time of the interview, Genius had just surpassed 1,200 companies taking advantage of its free account offer. Now adding more than 300 accounts per month,...
by Demand Gen Report Team | Jun 2, 2011 | Industry News
The report found that companies utilizing ZoomInfo’s business contact information experienced higher year-to-year growth in the following KPIs: • Overall revenue; • Average closed deal size; • Percentage of field sales representatives achieving quota; • ...
by Demand Gen Report Team | Jun 1, 2011 | Industry News
Raghavan said the company plans to allocate the funds primarily to the continued expansion of its marketing, global sales and service teams. Act-On recently opened its UK sales subsidiary in partnership with Pipedream Marketing. The new capital will also enable Act-On...
by Demand Gen Report Team | Jun 1, 2011 | Industry News
“We have found that some of the companies who are best aligned on internal tactics are least aligned on buyers,” he said. “We are not suggested to totally do away with the funnel, but more putting it in its proper place. The funnel is a 110-year old concept that tries...
by Jeff Walcoff | May 31, 2011 | Industry News
Joe Pulizzi, Executive Director of the Content Marketing Institute, addressed this gap during a recent webinar hosted by DemandGen Report, titled, “The Role of Content in Driving Leads.” During the presentation, Pulizzi pointed out that simply having content...
