by Demand Gen Report Team | Apr 25, 2011 | Industry News
“Our vision is to fuel our customers’ sales and marketing growth by providing the insight they need to identify high-value prospects in the most efficient way possible across multiple industries and CRM applications,” said Josh Peirez, President of...
by Demand Gen Report Team | Apr 24, 2011 | Podcasts
This year’s SugarCon event week featured several big announcements, including SugarCRM’s acquisition of iExtensions CRM, and several new additions to Sugar 6, all aimed at enhancing the company’s leadership position around “social business.”...
by Demand Gen Report Team | Apr 22, 2011 | Industry News
As managing director of EMEA, Gloster will be responsible for all revenue generation activities for the company in Europe, including sales, marketing, customer success and renewals. He will report to Paul Albright, Marketo’s Chief Revenue Officer. Gloster was...
by Demand Gen Report Team | Apr 22, 2011 | Industry News
1. Measure Your Salesforce’s Virtual IQ In a physical world, the ability to read a customer or prospect’s body language is critical for a good sales person. With a tilt of the head or crossed arms, a sales person can instantly read interest and move more...
by Andrew Gaffney | Apr 22, 2011 | Industry News
“Organizations waste billions of dollars on spray-n-pray lead generation campaigns with very low lead yield,” said Geoff Rego, Founder of marketing automation vendor Market2Lead and Co-Founder and CEO of LeadTip. “Low lead yield forces sales people to waste time self...
by Demand Gen Report Team | Apr 22, 2011 | Industry News
“The Customer Engagement Platform is a major step towards digital intimacy and it marks the coming of a new era of online business,” said Michael Seifert, CEO, Sitecore. “Our customers can achieve results that were otherwise not possible before. Moreover, they will be...
by Demand Gen Report Team | Apr 22, 2011 | Industry News
As organizations increasingly look to address the gaps left by standard enterprise resource planning (ERP) and customer relationship management (CRM) applications, industry analysts note the need for organizations to provide more consistency, visibility and...
by Demand Gen Report Team | Apr 14, 2011 | Industry News
Building on its new ties to IBM users, Sugar also announced the new IBM iSolution Edition for SugarCRM, an integrated solution that offers customers more control over their data, ability to leverage IBM investments and an open CRM solution powered by IBM systems for...
by Demand Gen Report Team | Apr 13, 2011 | Industry News
“We’re recognizing that there are a lot of SMBs out there that should be communicating effectively using email marketing but aren’t,” iContact CEO Ryan Allis told DemandGen Report. “We’re trying to remove barriers so more people can use effective,...
by Demand Gen Report Team | Apr 13, 2011 | Industry News
“BtoB clients should be just as concerned if not more because of the larger impact those potential leaked contact points could have if hackers gain access to them,” noted Dennis Dayman, Chief Privacy and Security Officer at Eloqua. “In many cases, BtoB contact points...
by Demand Gen Report Team | Apr 12, 2011 | Industry News
The following are some basic steps for achieving successful lead nurturing: Define the objective of your nurturing program – and keep it realistic.While we would all like to increase our revenue by 50%, making that the objective of your first foray into a nurturing...
by Demand Gen Report Team | Apr 11, 2011 | Industry News
iCentera recently announced the availability of iCentera 8.0, the latest edition of the company’s on-demand sales enablement platform. The new release, tabbed “SSE” (Social Sales Enablement), is designed to help sales and marketing professionals...
