by Demand Gen Report Team | May 4, 2011 | Solution Spotlight
Solution Snapshot: KnowledgeVision is a tool for rapidly creating interactive online video experiences from the assets and talent you already have at hand. KnowledgeVision synchronizes video, audio, PowerPoint, graphic images, animations, just-in-time footnotes, and...
by Demand Gen Report Team | May 4, 2011 | Industry News
“In a market that traditionally has a high barrier for entry, our freemium model lets customers engage at the position that works best for them,” said Sam Weber, CEO of Genius.com. “Users aren’t only signing up for free accounts, but they are using it...
by Demand Gen Report Team | May 3, 2011 | Industry News
To help companies better prepare for the next digital decade and develop strategies to connect with customers across social, mobile and other emerging mediums, Forrester introduced two new acronyms and models for marketing. In a presentation titled, ADAPT to the CORE,...
by Demand Gen Report Team | May 3, 2011 | Industry News
With revenues of nearly $100 billion and more than 400,000 employees, IBM recently reevaluated the way the company manages responses and leads — accelerating its sales processes, improving visibility and performance evaluation and more effectively aligning marketing...
by Demand Gen Report Team | May 3, 2011 | Industry News
By Ron Person, Director of Analytics, Sitecore For almost 20 years Internet marketers have used web analytics to measure the effectiveness of their marketing. But web analytics can be so misleading it can drive your marketing efforts in the wrong direction....
by Demand Gen Report Team | Apr 29, 2011 | Industry News
The Progressive Web Forms builder is designed to enable marketers to pose new questions each time a contact visits their web site or landing page, to garner deeper insight into their interests. To incorporate this feature into their campaigns, Silverpop customers can...
by Demand Gen Report Team | Apr 28, 2011 | Podcasts
Bulldog Solutions recently announced a partnership with SalesLab DemandGen to provide integrated, revenue-driving demand-generation programs for BtoB companies in Europe, further indicating the growing global growth of automation adoption. DemandGen Report recently...
by Demand Gen Report Team | Apr 27, 2011 | Industry News
Since then, content has become an integral part of marketing campaigns. “Whether it’s in print, digital, video, social or mobile, custom content has become the cornerstone for customer relations,” said Keith Sedlak, Chief Marketing Officer, Meredith Integrated...
by Demand Gen Report Team | Apr 26, 2011 | Industry News
Some of the highlights reported by specific vendors included: Marketo adding 146 new customers, reaching the 1,000-customer count Eloqua reaching 900 customers Pardot reporting its most successful quarter to date, adding 100 clients in Q1 Neolane increasing its...
by Demand Gen Report Team | Apr 26, 2011 | Industry News
Primarily, the Funnel signifies the ratio of effort versus results. It is a measure of investment versus return, but it also defines the stages and processes involved in this journey of effort converting to results. The Sales Funnel signifies how the funnel entry,...
by Demand Gen Report Team | Apr 25, 2011 | Industry News
Named one of the most promising venture-backed companies in America by the Wall Street Journal in March, ExactTarget posted its 41st consecutive quarter of revenue growth in the first quarter. “Our business is to help great management teams build large and important...
by Demand Gen Report Team | Apr 25, 2011 | Industry News
“Our vision is to fuel our customers’ sales and marketing growth by providing the insight they need to identify high-value prospects in the most efficient way possible across multiple industries and CRM applications,” said Josh Peirez, President of...
