by Demand Gen Report Team | May 17, 2011 | Industry News
Gaines pointed out that “accountability and a rigorous content approach” is key to increase program effectiveness. He added that the extending menu of content options is also posing a challenge and opportunity for BtoB organizations. “Best-in-class organizations...
by Demand Gen Report Team | May 17, 2011 | Industry News
As you know, there have been many new draft laws put out over the last year that are trying to put control of how consumers’ information is used. For the record, I like that, but most of the laws seem deem target marketing as a bad thing when it’s not....
by Demand Gen Report Team | May 16, 2011 | Industry News
The Fifth Annual SiriusDecisions ROI awards were presented to the following executives on behalf of the three winning companies: · F5 — Dave Janssen, Vice President, Worldwide Sales Operations; and Kirby Wadsworth, Vice President, Global Marketing; · Iron...
by Demand Gen Report Team | May 16, 2011 | Industry News
At the recent SiriusDecisions conference in Arizon, DemandGen Report sat down with David Lewis, founder and CEO of DemandGen International, one of the leading automation and consultancies in the industry. A pioneer in the space, Lewis was one of the early adopters of...
by Demand Gen Report Team | May 13, 2011 | Podcasts
At the recent SiriusDecisions conference in Arizona, DemandGen Report sat down with David Lewis, founder and CEO of DemandGen International, one of the leading automation and consultancies in the industry. A pioneer in the space, Lewis was one of the early adopters of...
by Demand Gen Report Team | May 12, 2011 | Industry News
“Demandbase is creating what we believe will be the foundation for the next generation of business to business marketing and personalization on the web,” said Greg Sands, Managing Director for Sutter Hill Ventures. “Their proprietary technology which has created a...
by Andrew Gaffney | May 11, 2011 | Industry News
Richard Eldh, Managing Director and Co-Founder of SiriusDecisions, shared research conducted on public companies that showed companies with closed -loop systems and processes across marketing and sales had achieved significantly higher revenue (factor of 2x) and...
by Demand Gen Report Team | May 11, 2011 | Industry News
By John Luginbill, CEO, THE HEAVYWEIGHTS Most healthcare marketers will agree that social media is a great way to engage patients with helpful information. If done right, social media can do so much more. HealthNet, a Federally Qualified Health Center (FQHC) system in...
by Demand Gen Report Team | May 11, 2011 | Industry News
“The most successful marketers will not just throw money behind the next big thing, but will thoughtfully evaluate their mocial strategy, carefully considering which channels are best suited for certain types of content, which are best for retention, and which will be...
by Demand Gen Report Team | May 10, 2011 | Industry News
According to the survey, 42% of marketers plan to decrease spending on physical conferences and tradeshows over the next year. Respondents are increasingly turning to virtual events, with 40% indicating the primary benefit of holding a virtual event is the ability to...
by Demand Gen Report Team | May 6, 2011 | Industry News
To achieve this, the company developed non-segmented content and molded it into a five-step automated nurturing program based on behavioral triggers — including opting-in via web forms and attending online and offline events. The results of the campaign were...
by Demand Gen Report Team | May 5, 2011 | Industry News
Damphousse said that Target 250 has the core expertise and client roster to create an immediate value for our joint customers as well as new prospects looking for an integrated extension to their sales and marketing channels Green Leads and Target 250 focus...
