Demand Gen Report

B2B Marketing Leaders Struggle to Prove Business Impact: 10Fold

Key Takeaways 10Fold’s “Communications ROI Reset” finds marketers now track more signals than ever, yet only 38% correlate those metrics to pipeline or revenue. The fix isn’t a longer dashboard;...

Salesforce, Anthropic Expand Partnership with Claudeforce

News Brief

Is the CMO a Dying Breed?

Demanding Views

DGR BlueRock’s David Greenberg B2B Marketing Teams Can Build AI Workflows

BlueRock’s David Greenberg on How B2B Marketing Teams Can Build AI Workflows Without Breaking Things: The DemandGenReport.com Q&A

Feature

DGR Extu Kelly Held Predictive Channel Analytics Fails Without an Attribution Foundation

Why Predictive Channel Analytics Fails Without an Attribution Foundation

Demanding Views

Latest Posts

B2BMX 2026 AI Track Isometric AI Customer Support and Contact Center SaaS Illustration with Human Agents and Chatbot Automation for Business Communication and Help Desk Efficiency

B2BMX 2026 Tracks: AI in Action: Transforming B2B Marketing

Artificial Intelligence (AI) is no longer a futuristic concept— it’s a game-changer for B2B marketing. The AI track at B2BMX 2026 dives into how leading brands are leveraging AI to…

Blog February 23