B2BMX INSIGHTS
2026 B2BMX Insights Benchmark Report: 44% Now Prioritize Pipeline Influence Over Lead-Based Metrics
Key Takeaways B2B marketers are shifting away from lead-based success metrics and increasingly prioritizing pipeline influence as a more meaningful indicator of revenue impact. The report suggests AI is freeing...
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OneMagnify Acquires AI-Driven, CTV-First Marketplace
OneMagnify, a data science-driven marketing solutions provider, acquired Emodo, a connected TV (CTV)-first advertising marketplace, to help OneMagnify clients leverage AI-driven programmatic marketing to deliver highly targeted, personalized campaigns.
Industry News October 23
The Top 4 Habits Of Successful ABM Practitioners
I have good news and bad news: The good is that the “2024 Account-Based Marketing Benchmark Survey” is officially closed and on its way to my design team as we…
Industry News October 23
SundaySky Launches Generative AI Media To Help Advance AI Copilot
SundaySky, an AI-powered video platform, released an AI image generation feature as part of its AI Copilot assistant to help simplify video creation for users.
Industry News October 23
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