by Michael Goldberg, Dir. of Marketing, Datran Media | Jun 17, 2008 | Demanding Views
Online marketing platforms are a valuable and substantial element of the marketing mix for business-to-business (BtoB) marketers. Online media channels allow marketers to introduce their products and services to the most relevant audience and quickly follow up on hot...
by Dan Ziman, Principal, Zitech Solutions | Jun 9, 2008 | Demanding Views
You know, whitepaper downloads, Google adwords, webinars, user conferences, trade show, etc. – the same activities your competitors are also proficient with. Ok, you’re still reading. Let’s see if we can agree on the following common factors in your...
by By Pete Krainik, Founder, The CMO Club | Jun 3, 2008 | Demanding Views
A number of topics were recurring at our Summit, including the challenges of ROI measurement, the introduction of new marketing and social media, the challenges of having credibility at the CXO table, and the CMOs ability to maneuver these new requirements as the...
