B2BMX INSIGHTS
2026 B2BMX Insights Benchmark Report: 44% Now Prioritize Pipeline Influence Over Lead-Based Metrics
Key Takeaways B2B marketers are shifting away from lead-based success metrics and increasingly prioritizing pipeline influence as a more meaningful indicator of revenue impact. The report suggests AI is freeing...
Featured
Latest Posts
Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap
The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker Pam Didner hosted the first keynote of the week with her Campfire-style…
Blog October 2
Demandbase Rearchitects Product & Brand Experience With New Sales Features
Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip sellers with more precision, insights and speed. Additionally, the company reimagined its…
Industry News October 1
Building Bridges: How CMOs Can Elevate C-Suite Synergy
Looking beyond numbers, an organization’s C-suite is a strong indicator of how a business will perform. When the company’s leaders are cohesive, they set the workplace’s tone and determine what…
Demanding Views September 27
Resources
