B2BMX INSIGHTS
2026 B2BMX Insights Benchmark Report: 44% Now Prioritize Pipeline Influence Over Lead-Based Metrics
Key Takeaways B2B marketers are shifting away from lead-based success metrics and increasingly prioritizing pipeline influence as a more meaningful indicator of revenue impact. The report suggests AI is freeing...
Featured
Latest Posts
Outreach Introduces New Features Designed To Boost Customer Retention & Expansion
Outreach, a sales execution platform, released suite of new features designed to help sales and account management teams improve collaboration, gain full lifecycle visibility and better take timely, relevant actions…
Industry News August 13
7 Misconceptions About Email A/B Testing
Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and…
Demanding Views August 12
Former Eloqua Executives Launch Tiga.ai, An AI Platform For GTM Teams
Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and Triblio executives, Tiga.ai seeks to reinvent…
Industry News August 8
Resources
