B2BMX INSIGHTS
AdDaptive’s Patrick Shea on Why Data Foundations Matter More Than Ever: The B2BMX Insights Q&A
Key Takeaways AI doesn’t reduce the need for clean data, because even the most powerful system can’t create signals about your customers and can only work with the context you...
Latest Posts
Forrester’s Budget Planning Guides: Leaders Intend To Spend More In 2025
According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers are planning for budget increases in the year ahead. Still, leaders are…
Industry News August 6
Not Your Grandparent’s President’s Club: The Next Generation Of Incentivization
Last year, 64% of workers felt obligated to participate in post-work functions, with more than half resorting to excuses to skip or leave the event early. Dubbed “the happy hour…
Demanding Views August 6
ON24 & 6sense Team Up To Help Create More Personalized CX
ON24, an intelligent engagement and webinar platform, revealed an integration with 6sense, a revenue AI-powered ABM platform, that seeks to enable joint users to combine ON24’s first-party engagement data with…
Industry News August 1
Resources
