Demand Gen Report
B2B Marketing Leaders Struggle to Prove Business Impact: 10Fold
Key Takeaways 10Fold’s “Communications ROI Reset” finds marketers now track more signals than ever, yet only 38% correlate those metrics to pipeline or revenue. The fix isn’t a longer dashboard;...
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Zilliant’s Infusion Of AI Across The Pricing Lifecycle
Zilliant is designed to help businesses focus on pricing by managing the entire pricing lifecycle with its data science, cloud-native software. Recently, the company incorporated generative AI into the pricing…
Solution Spotlight July 24
Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure
There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that a customer who has a problem resolved satisfactorily may end up more…
Industry News July 24
TrustRadius Launches Intent-Driven Leads Program
TrustRadius, a buyer intelligence platform for business technology, debuted its Intent-Driven Leads program, which is designed to harness the power of user reviews and downstream intent data to generate in-market…
Industry News July 23
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