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Demand Gen Report

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B2BMX February27,2024 19 28 57

Navigating The Intersection Of ABM & Demand Generation In B2B Marketing

ABM and demand generation campaigns should go together like peanut butter and jelly — but oftentimes, that’s not the case. Between misaligned teams, different objectives and just an overall misunderstanding of…

Industry News May 22
Digital marketing strategist working with digital technologies and media. Attribution modeling, brand insight and measurement tools concept.

How B2B Marketers Are Re-Structuring Their Measurement & Attribution Practices

As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of organizations are focused on improving their current strategies. According to the “2024 Marketing Measurement &…

Blog May 22
Exclaimer email signatures

Exclaimer Email Signatures Work To Unify Branding Across Channels

Exclaimer is a provider of email signature solutions designed to empower email signature management by delivering consistent branding, promoting marketing campaigns and company news, gathering real-time customer feedback and more.

Solution Spotlight May 22
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