Demand Gen Report

Making Every Scan Count: How Smart QR Code Strategies Help Marketers Maximize Event ROI

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge...

Goldcast’s Palash Soni Talks About What B2B Leaders Need to Know About the Future of Webinars

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The sales department is having a monthly summary meeting to bring it to the department manager, they are verifying the correctness of the documents that are prepared before bringing in to the manager

Sales Orgs That Use An Adaptive Approach Are 3X More Likely To Grow: Gartner Research

At the 2024 Gartner CSO & Sales Leaders Conference, the company’s analysts took the stage to share insights into some of Gartner’s latest sales research, which emphasized how organizations that…

Industry News May 22

Navigating The Intersection Of ABM & Demand Generation In B2B Marketing

ABM and demand generation campaigns should go together like peanut butter and jelly — but oftentimes, that’s not the case. Between misaligned teams, different objectives and just an overall misunderstanding of…

Industry News May 22

How B2B Marketers Are Re-Structuring Their Measurement & Attribution Practices

As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of organizations are focused on improving their current strategies. According to the “2024 Marketing Measurement &…

Blog May 22