Demand Gen Report

Making Every Scan Count: How Smart QR Code Strategies Help Marketers Maximize Event ROI

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge...

Goldcast’s Palash Soni Talks About What B2B Leaders Need to Know About the Future of Webinars

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Retain, Engage, Sustain: Crafting Content That Keeps Customers Coming Back

Customer retention is the new acquisition — and to build strong relationships with existing customers, 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and…

Industry News May 15

The future is now. The first AI powered writing assistant is here to help you create amazing content, faster than ever before.

Beyond The Content Panel: How Generative AI Is Shaping Content Creation

During the 2024 B2B Marketing Exchange, I hosted a panel discussion featuring some of the industry’s sharpest minds. One of those speakers was Dana Harder, Partner at Unreal Digital Group,…

Blog May 15

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INFUSE Unveils Strategic Partnership With 6sense

INFUSE, a provider of B2B demand generation services, collaborated with revenue AI-powered ABM platform 6sense to help mutual clients activate omnichannel brand-to-demand programs. Through the partnership, joint users can reportedly leverage in-market buyer…

Industry News May 14