Demand Gen Report

2025 Demand Gen Report Year in Review Summer Camp Webinar Series: Campfire Chats. Cutting-Edge Tactics.

School may have been out for summer, but that didn’t mean the learning stopped! In fact, for Demand Gen Report’s inaugural Summer Camp, we explored new concepts, tactics, and creative...

From Reactive to Proactive: What B2B Marketers Can Learn from Automotive AI Transformation

Demanding Views

Demand Gen Report 2025 Reflections: Redcar’s CJ Jiang

Demanding Views

SurveyMonkey Launches SurveyMonkey Forms

2025 Demand Gen Report Year in Review Surveys: Insights on AI, ABM, and Events

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B2B Wooden Blocks with Business Chart Background

2025 Demand Gen Report Year in Review Special Reports: Master B2B Marketing—Key Insights from 2025 Reports

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Latest Posts

4 Need-to-Know Trends for B2B CMOs in 2025

Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts of the playbook we’re throwing out, and…

Demanding Views March 28

6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows empowers…

News Brief March 27

Marketing measurement and accountability

The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams report revenue down to the decimal, but marketing? We’ve…

Demanding Views March 21