Demand Gen Report

Q3 2026 Harris Poll Infographics Part Deux[59]

Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today

Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as proving ROI tops their list of concerns. The industry is pivoting from...

DemandView Launches First Text Message Lead Nurture Engine, EngageSMS

News Brief

DGR Dreamdata's Steffan Hedebrandt Q&A on LinkedIn B2B Ads

Dreamdata’s Steffen Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A

Feature

AI co worker interface on laptop with digital generate prompt chat automation and analytics icons representing human and artificial intelligence collaboration for modern business workflow

Agentic AI Is a Coworker And Why Every Industry Built on Phones, Forms, and Follow Ups Should Be Paying Attention

Demanding Views

Circana Report Details Business Value of Influencer Marketing

News Brief

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The Power Of Event-Led Growth In 2024

Business today primarily happens in a digital environment, leaving people hungry for authentic, in-person experiences. Event marketers have the unique opportunity to capitalize on this appetite for human interaction, make…

Demanding Views May 3

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RollWorks Launches Dashboard Designed To Optimize ABM Strategies

Account-based platform RollWorks, a division of NextRoll, released Command Center, an interactive ABM dashboard that seeks to unify buying signals into a single, intuitive interface to help connect insights to actions…

Industry News May 2

Business woman and female company leader or boss tiny person collection set. Successful leadership and professional career growth with ambitious attitude vector illustration. Girl items and elements.

Job Security, Work/Life Balance Top Concerns For 41% Of Women In Revenue Roles

According to new research, more than 40% of women cite work/life balance as a top challenge, which is exacerbated by company leaders who plan to issue return-to-office mandates and cut…

Industry News May 2