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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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Rethinking Buyer Engagement in Modern B2B Marketing

Rethinking Buyer Engagement in Modern B2B Marketing

B2B buyer engagement is entering a new era — one that caters to self-service research…

Goldcast Web 062025 FEAT

How to Design Waitlist-Worthy Experiences

Get ready to pitch your tent and embark on a journey to creating unforgettable, waitlist-worthy…

How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and…

NetLine Web 052025 FEAT

Right Buyer, Right Now: How to Unlock Speed & Scale with Programmatic Lead Gen

Is your lead gen strategy really working, or are your best prospects quietly slipping away?…

CMO’s Guide to Pipeline Ownership

CMO’s Guide to Pipeline Ownership

There’s a common misconception in B2B that marketing sends junk leads that are highly unlikely…

7 Steps to Building a Winning Account-Based Marketing Strategy

7 Steps to Building a Winning Account-Based Marketing Strategy

If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy…

Adobe 24 Notion Web 0525 FEAT

From Bottlenecks to Breakthroughs: Modernizing B2B Content Operations

B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow…

DGR DG321 SR Database Strategies 022025 LP

The Database Strategy Playbook: Mastering Data Hygiene For Higher-Impact Campaigns

The B2B marketing landscape is evolving in so many ways — from the emergence of…

DGR CMOGuide 012025 LP

The 2025 CMO Guide

As we enter 2025, the pace of innovation in B2B marketing is showing no signs…

DGR DG319 Feat

Human Connections, Smart Data, Real Results: The Personalization Blueprint

Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with…

DGR DG317 SR Brand vs Demand December 122024feat

Blending Brand & Demand To Increase Advertising Effectiveness

Nearly all of the buyer’s journey is spent with marketing materials — not sales reps.…

MNTN CPL 2 112024LP

Fueling The B2B Pipeline For Longevity

B2B marketing is evolving, and Connected TV (CTV) is leading the charge in this exciting…

B2B Marketing Exchange
B2B Marketing Exchange East
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