CXO Conversations: The Mx Group COO The Importance Of Expert Elevation For Brand Credibility

Published: May 3, 2021

Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.

In this episode, Host Klaudia Tirico sat down with Nate Ulery, The Mx Group’s new COO, to discuss how organizations can create value for clients in the era of self-service digital experiences.

Marketing teams need to stay one step ahead of prospects to provide them with the content and/or solutions they’re seeking. And that is one of the things The Mx Group helps clients with! The B2B marketing agency delivers solutions for demand generation, sales enablement and digital transformation.

As the pair dives deeper into the best practices for meeting customers’ needs, they discuss:

  • How to create authentic, personal experiences that build prospects’ trust and enhance brand value;
  • The power of cultivating internal subject matter experts to create brand credibility;
  • The best ways of proactively understanding customers’ needs;
  • How organizations can work with customers and competitors to create solutions that provide more value to customers; and
  • Much more!

Learn more about expert elevation by checking out The Mx Group’s latest E-book here.

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