Increasing ROI by Cleansing, Appending, Refreshing and Segmenting Your Data

This E-book presents case studies, models and real-world examples of companies that have committed to data hygiene and the results they’re achieving. Even technologically savvy brands stand to gain, as is demonstrated by a major marketing automation provider that more than tripled campaign results after a data do-over. Additional insights from B2B process experts highlights methods for expanding data into quick-converting personas and prospect profiles, while showing how segmentation and targeting solve the content relevance riddle.

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B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series