Infographic: Understanding Marketing Automation

Published: February 7, 2012


While the marketing automation industry has seen rapid, steady adoption over the last two years, industry experts point to a lack of process-based insight as a reason why marketers are not realizing the full value of their investments. This infographic highlights the evolution of marketing automation, as well as some of the key challenges and barriers to success. Additionally, the content explores the best ways to utilize automation to maximize efficiency and enhance prospect and customer communications.


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