Metrics That Matter For BtoB Demand Gen


Being more data-driven has proven an elusive goal for many BtoB organizations. Unable to view and interpret complex sales and marketing data easily, many companies decided it was too complicated and instead use the limited reporting their CRM systems provide. Fortunately, new dashboard tools allow professionals to easily access data, and adjust campaigns in real time.

In this E-book:

  • Learn steps BtoB sales and marketing professionals can take to make better decisions using data they already possess;
  • Read insights from market experts that show why companies today must become more data-driven; and
  • See pragmatic steps organizations can take to identify and measure their most important sales, marketing and customer data.

First Name *

Last Name *

Title *

Company *

Email Address *

Phone *

*E-book will be emailed to you. 

Access Now

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series