Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Infographic: Account-Based Marketing
Many B2B marketers are turning to account-based marketing (ABM) strategies as they aim to duplicate…
2013 Lead Management Optimization — Key Trends Analysis
Marketing is clearly committed to improving the level of support to sales, but there are…
Infographic: Cutting Through The Media Clutter
B2B buyers are bombarded with content , so marketers have to figure out how to…
A Mix-And-Match Content Strategy
You can't have just one — and that includes potato chips and types of content.…
Unlocking Internal Business Connections
As the old adage goes, it’s not necessarily what you know but who you know…and…
Infographic: Inbound Marketing’s Role In The Purchase Funnel
The four-step process familiar to every marketer — awareness, interest, desire, action — is changing,…
Infographic: Boosting Marketing’s Business Relevance
Top marketers are using marketing analytics to predict future outcomes as well as report on…
Infographic: Effective Communication Keeps Customers Happy
With so many different ways to reach customers, it's all about finding the best and…
Creating Personas For B2B Marketing: A Step-By-Step Guide To Targeting Quality Leads
Organizations who have optimized their content around specific buyer interests are seeing open rates increase…
Infographic: The Benefits Of Mobile Marketing Automation
Today's B2B marketers understand the importance of enterprise mobility, timely follow up, immediate access to…
Infographic: Tips For Content Marketing Across Industries
Each industry sector has its own unique requirements when it comes to content marketing. This…
Infographic: Measuring The Impact Of Content Across The Buying Cycle
Only 14% of companies say they have appropriate content for every stage of the buying…
