Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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The Video Marketing Handbook
B2B organizations are behaving more like media companies every day, creating video content that resonates…
VerticalResponse Launches Developer Program For Small Businesses
VerticalResponse, a provider of online marketing tools provider for small businesses, launched an open API…
The Three Pillars Of Data Optimization
Data quality is key to marketing and sales success in today's B2B landscape. This e-book…
Why Personalized Marketing Will Dominate In 2015
With unprecedented customer data, savvy marketers are creating customized experiences for site visitors. This…
15 Email Marketing Myths Debunked
Many people believe that “free” in a subject line will relegate their emails the spam…
Tracking Content Marketing ROI for Dummies
From brand awareness to customer engagement and moving prospects through the sales funnel, it's imperative…
How Content Scoring Measures The True Impact Of Your Content
What content actually drives leads and conversions? It's no longer a guessing game. This infographic…
Email: Wanted Dead or Alive
Emerging channels such as social media have marketers questioning if email is the most effective…
Special Report: B2B Marketers Refine Lead Scoring Models To Boost Sales Effectiveness
It is clear that lead scoring continues to grow as a pivotal piece of the…
Feast On Lead Nurturing
Want to stuff your funnel full of tasty leads? This infographic, based on Demand Gen…
Understanding B2B Buyer Behavior
B2B buyer activity and research peaks at different times of the day, week, month and…
What The MLB Can Teach You About A/B Testing [Infographic]
After an intense World Series, B2B marketers can learn a lot from how the MLB…
