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2018 State Of B2B Intent Data

An Inside Look At The Growing Applications Of Intent Data Across Marketing & Sales To Support Targeting & Account Strategies


Early adopters of those applying intent data have seen success leveraging these insights to identify likely stakeholders, prioritize accounts and provide relevant messaging at the right time to accelerate potential deals.

Demand Gen Report's annual ABM Benchmark Survey Report shows that only 25% of B2B companies said they currently use intent data and monitoring tools, while 35% said they plan to use intent insight within the next 12 months. This spike in interest is being driven in part by the increased flow of successful use cases from B2B marketing and sales teams that are using intent data to deliver ads and campaigns only to companies that are likely to engage, as well as connect with the right stakeholders within target accounts and serve content based on the topics and areas of interest prospects are consuming across the web.

This special report will cover how B2B marketers are turning to intent data to identify surging accounts and engage them with targeted messaging at the right time. Other topics that will be covered include:
  • Intent data by the numbers, with pertinent research and stats;
  • Best practices for incorporating intent data throughout every stage of the sales funnel;
  • How intent data can be used to drive more effective content marketing decisions;
  • Practical examples of how intent data can impact a variety of marketing channels, such as display advertising, email and more; and
  • Use case examples of how B2B companies are incorporating intent data to their ABM strategies and campaigns.

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