The Relationship Between Revenue & Marketing Metrics

Published: March 27, 2012


As marketers cultivate an increasingly critical role in the revenue discussion, this Eloqua infographic highlights the business drivers behind a greater effort to measure marketing initiatives. A whopping 89% of marketers said  they’ve increased their emphasis on marketing measurement in the last 12-24 months.


B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series