Latest In: account-based marketing
ABM account-based marketing AI Roadmap artificial intelligence B2B Strategy Benchmark Report marketing measurement Pipeline Impact
Key Takeaways Top performers are nearly three times more likely to have a documented AI roadmap (59% vs.…
Feature
August 17
account-based marketing AI in Marketing Ashley Faus Atlassian B2B buyers b2bmx buyer journey content strategy demand generation human-centered marketing Josh Baez lead nurturing NetLine research behavior vendor shortlist
Key Takeaways The focus for the second week of B2BMX Summer Camp is on B2B buyers who lock…
Blog
July 22
10 Min ABM ABM ABX account-based advertising account-based marketing AI advertising B2B marketing campaign automation Multiply personalization
Key Takeaways Multiply’s 10 Min ABM aims to remove the execution bottleneck in account-based advertising by automating personalized…
News Brief
July 14
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog
June 22
ABM ABM ROI account engagement account-based advertising account-based marketing B2B marketing direct mail executive events personalized content targeted outreach
Key takeaways Personalized content is the highest-ROI ABM tactic at 47%, making relevance one of the strongest drivers…
Blog
June 25
2026 ABM benchmark survey ABM account expansion account-based marketing B2B Growth B2B revenue demand generation go to market strategy marketing alignment new account acquisition
Key Takeaways ABM has graduated from a niche tactic into a core growth engine, with 56% of respondents…
Blog
June 18
#B2BMX Summer Camp ABM account-based marketing AI artificial intelligence B2B marketing buyer engagement Demandbase GTM Strategy marketing and sales alignment pipeline strategy
Key Takeaways: Demandbase’s B2BMX Summer Camp session positions AI in ABM as a practical discipline, urging marketers to…
Blog
June 9
2026 ABM benchmark survey ABM account expansion account-based marketing B2B growth strategy B2B marketing demand generation go-to-market new account acquisition
Key Takeaways A combined 84% of respondents use ABM to drive revenue, with 56% prioritizing new account acquisition…
Blog
June 8
ABM benchmark survey ABM strategy account selection account-based marketing AI AI in ABM artificial intelligence B2B marketing campaign optimization Content personalization marketing AI marketing operations MarTech & Integration ROI Measurement
Key Takeaways AI is influencing ABM across the lifecycle, with the strongest impact in personalization, account selection, and…
Blog
June 3
#B2BMX Summer Camp account-based marketing AI AI marketing artificial intelligence B2B marketing buyer influence Demand Gen Report demand generation go to market strategy marketing webinars
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…
Blog
June 1
ABM account-based marketing AI personalization B2B marketing benchmark survey demand generation go to market strategy personalized content Pipeline Growth Revenue Marketing
Key takeaways ABM has moved beyond the pilot stage and is now an established part of the modern…
Blog
May 27
ABM account-based marketing benchmark survey Marketing analytics Measurement & Attribution Revenue/Sales Operations
Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the…
Blog
May 12