Latest In: account based marketing

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Survey: 48% Of B2B Marketers Leverage Third-Party Data For ABM

Survey: 48% Of B2B Marketers Leverage Third-Party Data For ABM

B2B marketers are finding that third-party data has a positive impact on identifying prospects within target accounts, according…

Industry News March 24
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Act-On Launches New Platform For Customer Interaction Analysis

Act-On Launches New Platform For Customer Interaction Analysis

Act-On recently launched its Adaptive Journeys platform, a tool designed to help marketers track, score, measure, connect and…

Solution Spotlight March 14
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Compelling Retention Messaging Strategy Boosts ABM Efforts

Compelling Retention Messaging Strategy Boosts ABM Efforts

If the goal of account-based marketing is about acquiring and retaining the best long-term customers within organizations, the…

Industry News February 24
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