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ABM targeting account based marketing account-based behavior accountbased behavior Accountbased marketing email engagement Infer scoring web behavior
Infer Looks To Enhance ABM Targeting With Account-Based Behavior Scoring Solution

Infer Looks To Enhance ABM Targeting With Account-Based Behavior Scoring Solution

Infer, a provider of predictive marketing solutions, has released a new account-based behavioral scoring solution. The company said…

Industry News August 16
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Study: ABM Benchmark Insights Highlight 5 Reasons To Kick Off An ABM Program

Study: ABM Benchmark Insights Highlight 5 Reasons To Kick Off An ABM Program

Account-based marketing (ABM) is becoming the hottest thing in B2B marketing since automation — and for good reason. New…

Industry News August 12
ABM account based marketing Accountbased marketing audience data Data Cloud Marketplace Oracle
Oracle Data Cloud Launches B2B Audience Data Marketplace

Oracle Data Cloud Launches B2B Audience Data Marketplace

In an effort to improve the targeting capabilities of its B2B user base, Oracle Data Cloud unveiled its…

Industry News August 12
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