Salesforce Pardot Offers Data Reporting And Visualization Enhancements
Salesforce Pardot unveiled new reporting capabilities designed to help users gain a holistic view of their marketing initiatives…
Industry News November 5
Latest In: Adam Blitzer
Why You Shouldn’t Put Off Brokering A Marketing And Sales Peace Treaty
In today's always-on world, competition for customer mindshare is at an all-time high. With mile-a-minute social networks, overflowing…
Demanding Views August 24
Study: B2B Buyers Open To Relevant Vendor Outreach
While B2B buyers continue to self educate before interacting with a salesperson, a recent report shows that 83%…
Industry News August 7
Three Factors To Successful Email Marketing: Relevant Content, Timing And Frequency
Despite rumors of the death of email, it remains a significantly more effective way to acquire customers than…
Industry News May 5
Considering A Marketing Automation Solution? 5 Simple Tips for Implementation
By Adam Blitzer, Vice President of B2B Marketing Automation, ExactTarget I've seen marketing automation come a long way…
Demanding Views February 19
ExactTarget Acquires Pardot And iGoDigital
ExactTarget yesterday announced plans to acquire marketing automation solution provider Pardot and e-commerce personalization solution provider iGoDigital. ExactTarget…
Industry News October 12Is Marketing Automation Next On Salesforce.com’s Acquisition Agenda?
Over the past two years, Salesforce.com has embraced social media marketing as a key part of its long-term…
Industry News August 7Pardot Reports Strong Client Growth, New Product Features During Q1 2012
Pardot has joined a growing list of marketing automation software companies reporting solid growth numbers during the first…
Industry News April 19Study: Many B2B Marketers Still Don’t Use Data-Driven Measurement Tools
A new study shows that some B2B marketers are still slow to embrace the use of data-based metrics…
Industry News March 21
Socializing Your Salesforce: 5 Ways to Use Social Media To Generate Demand in 2012
By Adam Blitzer, Co-Founder & COO, Pardot In 2011, B2B marketers made great strides in understanding how to…
Demanding Views March 13Pardot Surpasses 14,000-User Mark; Doubles Employee Count Year-Over-Year
Cloud-based marketing automation provider Pardot is continuing its rapid growth approaching year's end, as the company has surpassed…
Industry News December 13Pardot Research Shows Gap Between BtoB Social Media Usage & Measurement Of Impact
BtoB marketers are spending millions of dollars annually on social marketing programs, though nearly 30% are not tracking…
Industry News November 3
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
