Latest In: Adam Blitzer

Adam Blitzer Data Reporting data visualization Gmail integration Pardot salesforce
Source: Salesforce

Salesforce Pardot Offers Data Reporting And Visualization Enhancements

Salesforce Pardot unveiled new reporting capabilities designed to help users gain a holistic view of their marketing initiatives…

Industry News November 5
Adam Blitzer marketing and sales alignment Pardot salesforce
Why You Shouldn't Put Off Brokering A Marketing And Sales Peace Treaty

Why You Shouldn’t Put Off Brokering A Marketing And Sales Peace Treaty

In today's always-on world, competition for customer mindshare is at an all-time high. With mile-a-minute social networks, overflowing…

Demanding Views August 24
Adam Blitzer B2B buyer buyer engagement IDC Pardot salesforce
Study: B2B Buyers Open To Relevant Vendor Outreach

Study: B2B Buyers Open To Relevant Vendor Outreach

While B2B buyers continue to self educate before interacting with a salesperson, a recent report shows that 83%…

Industry News August 7
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2013 Email Marketing Study from Experian Marketing Services Adam Blitzer and Robert Howells Digital Marketing Evangelist at Marketo Director of New Market Development at Constant Contact DJ Waldow email marketing Email Marketing and Marketing Automation email personalization Evangelist at Silverpop EVP of Digital Marketing of The Agency Inside Group Managing Director at Mason Zimbler — both subsidiaries of Harte Hanks Jeannette Kocsis Loren McDonald Q2 2013 Email Trends and Benchmarks report from ad agency Epsilon Ron Cates VP and General Manager of Pardot
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Three Factors To Successful Email Marketing: Relevant Content, Timing And Frequency

Despite rumors of the death of email, it remains a significantly more effective way to acquire customers than…

Industry News May 5
Adam Blitzer exacttarget Vice President of B2B Marketing Automation
Adam Blitzer

Considering A Marketing Automation Solution? 5 Simple Tips for Implementation

By Adam Blitzer, Vice President of B2B Marketing Automation, ExactTarget I've seen marketing automation come a long way…

Demanding Views February 19
Adam Blitzer B2B B2B marketing Demand Gen Report Eric Tobias exacttarget iGoDigital lead nurturing marketing automation Pardot Rob Brosnan SaaS SaaS marketing automation Scott Dorsey web analytics

ExactTarget Acquires Pardot And iGoDigital

ExactTarget yesterday announced plans to acquire marketing automation solution provider Pardot and e-commerce personalization solution provider iGoDigital. ExactTarget…

Industry News October 12
28Marketing Adam Blitzer AppExchange Buddy Media demand generation Hubspot Ian Michiels Left Brain DGA marketing automation Marketing Cloud marketo MarketSphere Marketing Pardot Radian6 Sanjay Dholakia SFDC Steve Gershik

Is Marketing Automation Next On’s Acquisition Agenda?

Over the past two years, has embraced social media marketing as a key part of its long-term…

Industry News August 7
Adam Blitzer advanced campaign reporting and analysis marketing automation for SMB Pardot Zach Bailey

Pardot Reports Strong Client Growth, New Product Features During Q1 2012

Pardot has joined a growing list of marketing automation software companies reporting solid growth numbers during the first…

Industry News April 19
Adam Blitzer analytics tools data-based metrics marketing automation marketing measurement marketing qualified leads Pardot

Study: Many B2B Marketers Still Don’t Use Data-Driven Measurement Tools

A new study shows that some B2B marketers are still slow to embrace the use of data-based metrics…

Industry News March 21
Adam Blitzer B2B marketing Pardot Social Marketing ROI Social Media Policy

Socializing Your Salesforce: 5 Ways to Use Social Media To Generate Demand in 2012

By Adam Blitzer, Co-Founder & COO, Pardot In 2011, B2B marketers made great strides in understanding how to…

Demanding Views March 13
Adam Blitzer Cisco WebEx Citrix GoToWebinar DemandGen Repor Elevate GoodData Pardot ReadyTalk SugarCRM Wakefly

Pardot Surpasses 14,000-User Mark; Doubles Employee Count Year-Over-Year

Cloud-based marketing automation provider Pardot is continuing its rapid growth approaching year's end, as the company has surpassed…

Industry News December 13
Adam Blitzer BtoB Facebook impact of social LinkedIn Pardot sales leads from social media social media Twitter YouTube

Pardot Research Shows Gap Between BtoB Social Media Usage & Measurement Of Impact

BtoB marketers are spending millions of dollars annually on social marketing programs, though nearly 30% are not tracking…

Industry News November 3
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