How Text Messaging Apps Could Apply To B2B: Marketers Eyeing New Channel To Engage Next-Gen Customers
Messaging applications are a common appliance on smartphones today. Facebook Messenger, What's App and Slack all play an…
Industry News May 16
Latest In: advocacy
3 Key Areas Where B2B Tech Companies Should Encourage Employee Advocacy
B2B tech companies are fueled by innovation. The common goal is to make the day-to-day easier and more…
Demanding Views April 16
Exclusive Q&A: Influitive’s Mark Organ Emphasizes Potential Of Advocate Marketing
I recently attended Advocamp, the annual gathering of companies who are either starting or advancing their journey to…
Blog December 20
#B2BMX Preview: Real-World Examples Prove B2B Marketing Doesn’t Have To Be Boring
The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and…
Industry News February 1
Act-On Debuts New Module For Social Media Attribution
Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform.…
Solution Spotlight September 5
Referral Marketing Yields Results For B2B Marketers
As B2B marketers seek alternatives to traditional demand generation efforts such as email marketing, many are launching referral…
Industry News September 9
Is The CMO The Problem?
By Adam Needles, Chief Strategy Officer, ANNUITAS A recent CEB Marketing Leadership Council study noted, "[W]e see B2B…
Demanding Views August 28
Influitive Helps B2B Marketers Fire Up Fans With Mobile And Embedded Advocacy Tools
Influitive, a provider of advocate marketing tools, today announced its Summer 2013 product release that includes new capabilities…
Industry News June 25
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
