Salesforce to Acquire Braze for $5.6B
Key Takeaways Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $5.66 billion in enterprise…
News Brief October 21
Latest In: Agentforce
Influ2 Launches MCP for Contact-Level ABM
Key Takeaways Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and…
News Brief August 27
Mosaic AI Debuts Alternative to Agentforce for B2B Support Teams
Key Takeaways Mosaic AI launched an enterprise AI platform, built by AI PhDs, that connects fragmented data across…
News Brief August 3
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Salesforce to Acquire Fin to Boost AI Capabilities
Key Takeaways Salesforce is acquiring Fin for about $3.6 billion to strengthen its AI-powered customer service capabilities and…
News Brief June 23
Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers
Key Takeaways: Salesforce is combining customer data, AI, and Contentful’s composable content platform to support more personalized cross-channel…
News Brief June 3
AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy
The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…
Feature December 10
Agentforce 3 Now Available from Salesforce
Salesforce recently released Agentforce 3, an upgrade to its digital labor platform that gives companies the visibility and…
News Brief July 15
Salesforce’s Benioff: Everything Has Changed with AI
The use of artificial intelligence (AI) in having considerably impact at Salesforce, as CEO Marc Benioff said the…
News Brief June 30
Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next
Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end…
News Brief June 16
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