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Influ2 Launches MCP for Contact Level ABM

Influ2 Launches MCP for Contact-Level ABM

Key Takeaways Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and…

News Brief August 27
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Mosaic AI Debuts Alternative to Agentforce for B2B Support Teams

Mosaic AI Debuts Alternative to Agentforce for B2B Support Teams

Key Takeaways Mosaic AI launched an enterprise AI platform, built by AI PhDs, that connects fragmented data across…

News Brief August 3
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Salesforce Unveils New B2B Commerce Suite with Agentic Buying, AI Search

Salesforce Unveils New B2B Commerce Suite with Agentic Buying, AI Search

Key Takeaways Salesforce built a 24/7 Buyer Agent directly into B2B Commerce on Agentforce, letting customers find products,…

News Brief July 21
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers Roosendaal, The Netherlands March 10, 2025: A mobile phone displaying the logo of Salesforce, with the company website, displaying Agentforce, in the background.

Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers

Key Takeaways: Salesforce is combining customer data, AI, and Contentful’s composable content platform to support more personalized cross-channel…

News Brief June 3
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AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy

The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…

Feature December 10
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Agentforce 3 Now Available from Salesforce

Salesforce recently released Agentforce 3, an upgrade to its digital labor platform that gives companies the visibility and…

News Brief July 15
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Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers Roosendaal, The Netherlands March 10, 2025: A mobile phone displaying the logo of Salesforce, with the company website, displaying Agentforce, in the background.

Salesforce’s Benioff: Everything Has Changed with AI

The use of artificial intelligence (AI) in having considerably impact at Salesforce, as CEO Marc Benioff said the…

News Brief June 30
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Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end…

News Brief June 16
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