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AI in Marketing AI-human collaboration B2B content strategy CMO strategy customer trust marketing operations personalization
DGR CMO Council’s Tom Kaneshige CMOs Must Rethink B2B Content Strategy

How CMOs Must Rethink B2B Content Strategy in the Age of AI: The DGR Interview with CMO Council’s Tom Kaneshige

Key Takeaways:  B2B CMOs must create structured, evidence-based content that serves both human buyers and AI agents involved…

Feature June 8
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B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series