Latest In: AI visibility

Acquisition AI search AI visibility Bob Ray Channel 99 Chris Golec Demandbase Generative Engine Optimization ICP large language models LLM Visibility MarketBridge measurement and attribution pipeline attribution technology-enabled services
MarketBridge Acquires Channel 99 AI Visibility B2B Marketers

Marketbridge Acquires Channel 99, Launches AI Visibility for B2B Marketers

Key Takeaways Marketbridge’s acquisition of Channel 99 gives the B2B growth consultancy a measurement platform it can sell…

News Brief October 28
AEO AI visibility Answer Engine Optimization earned media Generative Engine Optimization generative search GEO Needle public relations SearchTides strategic partnership
SearchTides, Needle Join Forces to Raise AEO Placement

SearchTides, Needle Join Forces to Raise AEO Placement

Key Takeaways SearchTides and Needle formed a preferred partnership that pairs earned media expertise with AI visibility strategy…

News Brief October 14
AI search AI visibility AI-generated answers B2B buyer journey brand discovery buying committee ChatGPT citations enterprise marketing Generative Engine Optimization GEO Marketing analytics SEO strategy
DGR Resonate Labs Shane Tepper Why Most Enterprise Brands Are Invisible to AI

Why Most Enterprise Brands Are Invisible to AI

A VP of revenue operations at a 1,800-person SaaS company opens ChatGPT. She asks: “best revenue intelligence platforms…

Demanding Views September 30
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ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
AI visibility b2b content category authority content strategy earned media GEO proprietary data thought leadership
DGR Skyword Andrew C. Wheeler Three Signals That Make Your Brand Impossible for AI to Ignore

Three Signals That Make Your Brand Impossible for AI to Ignore

Key Takeaways AI summaries are where buyers find their information. Optimizing for AI search with mass-produced content won’t…

Demanding Views August 4
AEO AI search AI visibility Answer Engine Optimization B2B marketing competitive benchmarking Conductor content optimization Marketing analytics search performance
Conductor Introduces System of Record for AEO

Conductor Introduces System of Record for AEO

Key Takeaways: Conductor’s new AI Search Performance capabilities are designed to help marketers understand not just where their…

News Brief July 22
AEO AI search AI visibility Answer Engine Optimization B2B marketing content strategy digital marketing original research SEO third-party reviews
Rampiq Reveals What Content AI Search Engines Cite Most In B2B AI tech search concept, businessman use magnifying glass focus to AI search engine bar for data search optimization by artificial intelligence technology.

Rampiq Reveals What Content AI Search Engines Cite Most In B2B

Key Takeaways AI visibility depends heavily on third-party validation, with Rampiq finding that about 85% of citations for broad…

News Brief June 30
AEO AI AI search AI visibility Answer Engine Optimization artificial intelligence B2B buyers B2B marketing content strategy generative AI SEO vendor shortlists
AEO Answer Engine Optimization Concept, Optimizing Content for AI Search Answers, Voice Assistants and Generative Search Engines, Future of SEO and Digital Marketing Strategy

DGR Report on The Answer Economy: Why AEO Now Decides Which Vendors Make the Shortlist

Key Takeaways   AI answer engines are reshaping B2B buying behavior, with buyers increasingly relying on tools like ChatGPT…

Feature June 24
AI AI search AI visibility artificial intelligence brand discovery Brandpoint Campaign Measurement content performance earned media MarCom paid media PR
Brandpoint Content Marketing Person using tablet to manage content marketing strategy with interactive digital icons for audience targeting and creative media planning in modern office environment

Brandpoint a New AI Visibility and Campaign Measurement Platform

Key Takeaways: Brandpoint is responding to AI-driven search behavior with a platform that measures how branded content appears…

News Brief June 15
10Fold AI search AI visibility B2B content marketing content distribution Lead Quality marketing research SEO
10Fold AI Search Content Channel B2B Tech Marketers Artificial intelligence content generation and creative automation concept

AI Search Top Content Distribution Channel for B2B Tech Marketers: 10Fold

Key Takeaways: 10Fold found 52% of B2B tech marketers now rank AI-generated search and answer engines as their…

News Brief June 2
AI visibility brand perception CMO strategy cross-model consistency generative search LLM measurement Marketing analytics narrative alignment
DGR Lora Kratchounova AI Visibility Metrics

Why Most AI Visibility Metrics Are Leading CMOs in the Wrong Direction

For the past decade, B2B marketing leaders have been conditioned to think about visibility in one way: rankings.…

Demanding Views May 29
AI search AI visibility Andrew Higgins buyer behavior Generative Engine Optimization GEO LLM marketing Marketing analytics Parsnipp
Parsnipp Launches GEO Platform Built on Real Buyer Behavior Generative engine optimization GEO diagram showing keywords, content, structured data and ranking concept of digital marketing, search visibility and online growth

Parsnipp Launches GEO Platform Built on Real Buyer Behavior

Key Takeaways: Parsnipp’s new GEO platform aims to help marketers understand AI visibility by simulating full buyer research…

News Brief May 28
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