Latest In: AI visibility

10Fold AI search AI visibility B2B content marketing content distribution Lead Quality marketing research SEO
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AI Search Top Content Distribution Channel for B2B Tech Marketers: 10Fold

Key Takeaways: 10Fold found 52% of B2B tech marketers now rank AI-generated search and answer engines as their…

News Brief June 2
AI visibility brand perception CMO strategy cross-model consistency generative search LLM measurement Marketing analytics narrative alignment
DGR Lora Kratchounova AI Visibility Metrics

Why Most AI Visibility Metrics Are Leading CMOs in the Wrong Direction

For the past decade, B2B marketing leaders have been conditioned to think about visibility in one way: rankings.…

Demanding Views May 29
AI search AI visibility Andrew Higgins buyer behavior Generative Engine Optimization GEO LLM marketing Marketing analytics Parsnipp
Parsnipp Launches GEO Platform Built on Real Buyer Behavior Generative engine optimization GEO diagram showing keywords, content, structured data and ranking concept of digital marketing, search visibility and online growth

Parsnipp Launches GEO Platform Built on Real Buyer Behavior

Key Takeaways: Parsnipp’s new GEO platform aims to help marketers understand AI visibility by simulating full buyer research…

News Brief May 28
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
AI Presence Score AI visibility B2B SaaS buyer intent ChatGPT Claude DerivateX Gemini generative AI marketing benchmarks Perplexity SEO optimization The State of AI Visibility in B2B SaaS: 2026 Benchmark Report
AI visibility B2B Buyers Illustration of ChatGPT, Gemini, DeepSeek, Copilot, meta AI, Claude, Grok, Kimi, Qwen, Notion, Jasper, Perplexity, You chat... on dark background

DerivateX Study Finds B2B SaaS Companies Are Invisible to AI-Assisted Buyers

Key takeaways: 44% of B2B SaaS companies score below 50 in AI visibility, with significant gaps in mention…

News Brief April 21
2X AI Visibility Index AI authority signals AI visibility AI-driven research B2B marketing buyer discovery inverted discovery funnel marketing challenges vendor shortlists
2X AEO Discovery Human person and a modern robot using magnifying glasses to investigate a search bar in a collaborative digital hunt.

2X Survey Finds 96% of B2B Companies Are Invisible in AI Discovery

Key Takeaways: 96% of B2B companies are invisible in AI-driven buyer discovery, appearing only in late-stage queries. AI…

News Brief April 20
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