New Research Shows Only 45% Of Marketers Invest In Solutions For Data Coverage, Quality
Almost two-thirds (60%) of marketers say they lack confidence in the data coverage of their total target audience,…
Industry News December 5
Latest In: audience data
Fueling AI With Audience Data: Leadspace CEO Talks Data Management, New Funding
B2B organizations, as well as venture capital investors in the tech space, understand that data management is vital…
Demanding Views January 17
Audience Data And Predictive Analytics Bring B2C Advantages To B2B Marketers
B2B marketers are often envious of their B2C counterparts getting all the cool stuff. But when the B2B…
Demanding Views September 2
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Bombora Introduces Surge Reports Module To Identify Audience Interest
Bombora provides B2B intent, demographic and firmographic data to uncover business buying intent. The data is collected from…
Solution Spotlight July 27
People Pattern Obtains $4.5M In Series A Funding
People Pattern, a marketing analytics platform, has received $4.5 million in Series A funding. The investment will allow…
Industry News January 3
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
