Snapchat, HubSpot Partner to Help Businesses Turn Leads into New Customers
Key Takeaways Snapchat’s new HubSpot integration lets you build native lead generation campaigns and push those leads straight…
News Brief September 3
Latest In: B2B advertising
AdRoll Expands Multichannel Ad Capabilities Through ChatGPT Pilot
Key Takeaways AdRoll’s ChatGPT pilot signals that conversational AI is emerging as a new advertising channel that can…
News Brief August 31
CTR’s Correlation to Revenue Pipeline is Negligible for SaaS Companies: GrowthSpree
Key Takeaways GrowthSpree’s report argues that CTR is a poor proxy for pipeline performance, with cost per SQL…
News Brief August 12
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
StackAdapt: 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate
Key Takeaways New research from StackAdapt and Ledger Bennett found 77% of B2B marketers believe AI-related questions aren’t…
News Brief July 27
6sense to OfferAI-Recommended Leads, Measurable ROI in August
Key Takeaways 6sense’s new AI-Recommended Leads feature closes the gap between account engagement and sales action by surfacing…
News Brief July 27
Pre-Sales Phase is Advertising Sales’ Most Overlooked Revenue Risk: Theorem
Key Takeaways Theorem’s research found that manual errors and disconnected workflows in the pre-sales phase are slowing deal…
News Brief July 16![Q3 2026 Harris Poll Infographics Part Deux[59]](https://www.demandgenreport.com/wp-content/uploads/2026/07/Q3-2026-Harris-Poll-Infographics-Part-Deux59-e1783365506305.png)
Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today
Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as…
News Brief July 6
Dreamdata’s Steffen Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A
Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of…
Feature July 6
WunderKIND Ads Releases First Benchmarks for Programmatic CTV Pause Ads
Key Takeaways Programmatic CTV Pause Ads outperformed traditional 60-second CTV spots across all 13 verticals studied, with significantly…
News Brief June 29
Winning B2B Attention During the 2026 World Cup
Key Takeaways: B2B marketers can use browser and OEM advertising to reach decision-makers in high-intent moments during the…
Blog June 10
Amazon Ads, LinkedIn Collaboration Focused on CTV
Key Takeaways Advertisers can now activate LinkedIn CTV Ads through Amazon DSP, using LinkedIn’s first-party audience signals to…
News Brief June 1
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