Latest In: B2B sales

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Sales And Marketing Alignment Absent At Most B2B Firms, Survey Finds

A recent survey of sales and marketing professionals found that just 16% believe that their teams' activities are…

Industry News January 4
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Study: Most B2B Organizations Still Take Hit-Or-Miss Approach To Messaging

Many B2B sales and marketing organizations still exhibit a serious lack of alignment when it comes to messaging…

Industry News October 4
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