Latest In: B2BMX18

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B2B Marketers Fine Tune Cross-Channel Strategies To Streamline Self-Directed Journeys

B2B Marketers Fine Tune Cross-Channel Strategies To Streamline Self-Directed Journeys

With B2B shoppers doing as much as 70% of their research before contacting a company, marketers are striving…

Industry News April 11
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Effective Personalization Emerging As A Top Priority As B2B Brands Look To Keep Pace On Creating Relevant, Contextual Buyer Experiences

Effective Personalization Emerging As A Top Priority As B2B Brands Look To Keep Pace On Creating Relevant, Contextual Buyer Experiences

Personalization in B2B marketing has been talked about for over decade, but actual execution has been limited. That…

Industry News February 28
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#B2BMX Keynote: Brian Solis On Driving Innovation With A Human Mindset

#B2BMX Keynote: Brian Solis On Driving Innovation With A Human Mindset

Taking a human-centered view of the buyer, the customer and the customer's customer, and learning about their journey…

Industry News February 21
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Disruption Leads To Innovation: Reinventing Traditional Marketing For The Mobile Age

Disruption Leads To Innovation: Reinventing Traditional Marketing For The Mobile Age

At Demand Gen Report's annual B2B Marketing Exchange, roughly 1,000 B2B marketing and sales professionals gathered to learn…

Industry News February 21
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Events Aren't Just for Practitioners — We Need Executives Too

Events Aren’t Just for Practitioners — We Need Executives Too

The seventh annual B2B Marketing Exchange (B2BMX) in Scottsdale, Ariz. is underway. This event is one of my…

Blog February 21
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Content Still Missing The Mark With Buyers & Sellers: SiriusDecisions Analysts To Share Strategies To Avoid Content Disconnects At #B2BMX

Content Still Missing The Mark With Buyers & Sellers: SiriusDecisions Analysts To Share Strategies To Avoid Content Disconnects At #B2BMX

Despite substantial investments in expanding their content library to engage buyers, research from SiriusDecisions shows messaging is still…

Industry News February 14
#B2BMX B2BMX18 CMO Jay Gaines SiriusDecisions
SiriusDecisions' Jay Gaines: B2B CMOs Must Future-Proof Their Business To Drive Growth

SiriusDecisions’ Jay Gaines: B2B CMOs Must Future-Proof Their Business To Drive Growth

Accountability is at an all-time high for B2B marketing teams. They are expected to drive more revenue with…

Blog February 13
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SiriusDecisions' Terry Flaherty Shares A Roadmap To Move B2B Orgs Beyond The Lead

SiriusDecisions’ Terry Flaherty Shares A Roadmap To Move B2B Orgs Beyond The Lead

To enable B2B businesses to make a purchase decision, every stakeholder within the buying unit must be on…

Blog February 9
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MOCCA President Jocelyn King Previews #B2BMX Panel With Top Marketing Ops Execs

MOCCA President Jocelyn King Previews #B2BMX Panel With Top Marketing Ops Execs

With reporting, insights and data emerging as critical competitive elements of B2B marketing strategy, the marketing operations role…

Blog February 1
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3 Reasons Why B2BMX Is Worth The Trip To Arizona

3 Reasons Why B2BMX Is Worth The Trip To Arizona

B2B marketers have plenty of events to choose from throughout the year. Everywhere you look, it seems there…

Blog January 17
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