Latest In: big data

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IBM To Invest $100M To Grow Its Marketing Consulting Business

IBM announced its plans to invest $100 million to globally expand its marketing consulting services. As part of…

Industry News March 31
B2B marketing behavioral data big data CRM Data management David Lewis demand generation DemandGen International Jim lenskold Kenshoo Lattice Engines Nate Young Predictive Analytics Robert Bois
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As Big Data Evolves, B2B Marketers Focus On Data Management

The growth of Big Data has not gone unnoticed by B2B marketers. In an annual study from Infogroup…

Industry News February 19
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Survey: More Marketers Expected To Embrace Big Data in 2014

According to a survey from Infogroup Targeting Solutions (ITS), nine out of 10 marketers plan on investing in…

Industry News December 19
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