Latest In: buyer engagement

3D product storytelling B2B buying buyer engagement buyer intent buying committees Digital Sales Rooms ( interactive buyer experiences Kaon Interactive revenue effectiveness sales and marketing alignment Sales Enablement Showpad
Kaon Interactive, Showpad Partner to Boost Buyer Engagement

Kaon Interactive, Showpad Partner to Boost Buyer Engagement

Key Takeaways Kaon Interactive and Showpad have partnered to embed immersive, interactive buyer experiences directly into the seller…

News Brief September 2
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ValueSelling Report Finds Cold Calling Beats AI Written Emails 6 to 1

ValueSelling Report Finds Cold Calling Beats AI-Written Emails 6 to 1

Key Takeaways New ValueSelling research shows sellers rate every human-led prospecting tactic above every automated one, with cold…

News Brief September 1
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DGR Mural Alex Ticas Moving Beyond Pitch Decks to More Collaborative Conversations

Moving Beyond Pitch Decks to More Collaborative Conversations

Most prospects are exhausted by one-way lectures and static decks that feel more like a chore than a…

Demanding Views August 20
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
AI-native platform buyer engagement content management field sales GenieAI revenue effectiveness revenue intelligence Sales Enablement Showpad
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Showpad AI Unifies Content, Engagement & Revenue

Key Takeaways: Showpad’s AI-native platform integrates content, engagement, and revenue intelligence to close execution gaps in field sales.…

News Brief May 11
AI AI in Marketing artificial intelligence B2B marketing B2B Summit North America buyer engagement Forrester Forrester report go to market strategy marketing transformation The GTM Singularity Is Here
Forrester ARC The GTM Singularity Is Here Wholesale Account Executives/Managers go the extra mile for their clients. They secure new accounts, nurture existing relationships, and work collaboratively with businesses to understand their needs and deliver solutions, ensuring long term partnerships and mutual benefit.

Forrester Report Calls for New GTM Approach by B2B Leaders

Key takeaways: B2B leaders must adopt a customer-obsessed GTM approach, leveraging AI to enhance buyer engagement and collaboration…

News Brief May 5
1mind partnership AI forecasting AI sales tools buyer engagement Clari + Salesloft Pipeline Acceleration predictive revenue system revenue intelligence revenue orchestration Sales Enablement
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Clari + Salesloft, 1mind Partner to Advance Revenue Orchestration

Clari + Salesloft has entered into a strategic partnership with 1mind that integrates Clari + Salesloft’s innovative Predictive…

News Brief March 25
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2025 Demand Gen Report Year in Review Special Reports: Master B2B Marketing—Key Insights from 2025 Reports

The B2B marketing landscape is constantly evolving, and staying ahead of the curve is no longer just an…

Blog December 22
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Rethinking Buyer Engagement in Modern B2B Marketing

B2B buyer engagement is entering a new era — one that caters to self-service research and defined by…

Feature May 21
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360 Survey

Pipeline360 Survey Provides Insights into B2B Marketing Growth

Pipeline360’s 2025 State of B2B Pipeline Growth survey found why top-performing marketing teams are excelling as well as uncovering…

News Brief May 6
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Reaching Audiences Amidst The Digital Clutter: A Nonprofit’s Direct Mail Journey

We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…

Demanding Views January 5
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Influ2 Introduces End-To-End Revenue Marketing Engine

Influ2 Introduces End-To-End Revenue Marketing Engine

Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name…

Solution Spotlight January 2
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