Latest In: buying behavior

AI BrightTalk buying behavior Content Marketing Platform demand marketing platform Paul Heald Sales Enablement targeting
BrightTALK Releases AI-Driven Buying Behavior Insights Tool

BrightTALK Releases AI-Driven Buying Behavior Insights Tool

BrightTALK, a B2B content and demand marketing platform, has launched an intent insights tool designed to provide marketers…

Industry News September 30
B2B buyer survey buyer journey buying behavior Sales Enablement
B2B Buying Journeys May Stretch 12 Months Or Beyond, But Most Key Decisions Are Made In The First 90 Days

B2B Buying Journeys May Stretch 12 Months Or Beyond, But Most Key Decisions Are Made In The First 90 Days

We recently wrapped up our seventh annual B2B Buyers Survey, and, as always, were intrigued to hear straight…

Blog August 29
B2B B2B buyer B2B marketing B2B Social MEdia buying behavior digital media LinkedIn Marketing learning curve Marketing Nation marketo program Exchange Salesforce Marketing Cloud Sanjay Dholakia

Marketo Program Puts Focus On Customer Community, Partner Ecosystem

Marketo announced today the creation of its Marketo Program Exchange, a community-driven platform designed to support the company's…

Industry News October 24
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AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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Campaign Optimization Series
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Strategy & Planning Series