New Apex Martech Matrix Targets a Critical Martech Investment Blind Spot
Key Takeaways: Martech performance is driven less by buying the “best” tools and more by aligning technology investments…
News Brief September 21
Latest In: CMO Council
CMO Council: Lacking of Martech Mastery is Impacting Business Performance
Key Takeaways The report shows many marketing organizations still struggle to turn martech and AI investments into business…
News Brief August 11
CMO Council, MartechTribe Launch Apex Matrix to Turn Martech Spend Into Measurable Value
Key Takeaways Top-performing organizations win by matching martech capability to their maturity and business model, not by stacking…
News Brief July 9
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
New CMO Council Study Shows Greater Emphasis On Earned Media, Misalignment With Paid And Owned Channels
Eighty-one percent of business leaders agree that the change in our business environment due to social unrest and…
Industry News September 30
CMO Council Study: Only 12% Of Marketers Believe Their Content Is Relevant To Their Audience
With the widespread event occurring nationwide, field marketers are turning their focus to digital content. However, a new…
Industry News March 17
B2B Buyers Demand Authentic, Consistent Investments In Philanthropy From Brands
The B2B buyer's checklist continues to grow and nearly one-third (31%) of buyers say the length of their…
Industry News May 7
GDPR Aftershocks Show Big Impact On Contact Databases, Leading Marketers To Focus On Content Syndication, Inbound Strategies
The initial focus around the May 2018 GDPR deadline for most B2B organizations was what steps they need…
Industry News December 5
Podcast: GDPR Leaders & Laggards: New CMO Council Research Highlights GDPR Impacts, Implications On B2B Businesses
Although GDPR went into effect last May, 16% of companies still don’t have a plan for GDPR compliance…
Blog October 16
Study: Only 27% Of B2B Marketers Effectively Manage, Leverage Visual Content
A recent study from the CMO Council revealed that 65% of marketers recognize that visual content is vital…
Industry News August 4
CMO Council Survey: Content Sharing Circles Have Strong Impact on Vendor Selection
Business buyers have become more reliant on third-party information to make business decisions and look to content sharing…
Industry News March 31
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