Latest In: CMO strategy

AI in Marketing AI-human collaboration B2B content strategy CMO strategy customer trust marketing operations personalization
DGR CMO Council’s Tom Kaneshige CMOs Must Rethink B2B Content Strategy

How CMOs Must Rethink B2B Content Strategy in the Age of AI: The DGR Interview with CMO Council’s Tom Kaneshige

Key Takeaways:  B2B CMOs must create structured, evidence-based content that serves both human buyers and AI agents involved…

Feature June 8
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DGR Lora Kratchounova AI Visibility Metrics

Why Most AI Visibility Metrics Are Leading CMOs in the Wrong Direction

For the past decade, B2B marketing leaders have been conditioned to think about visibility in one way: rankings.…

Demanding Views May 29
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