Latest In: consumer behavior

Connected TV Circana’s research friendship, people, technology and entertainment concept A mother and son holds a smartphones in theirs hands using a DLNA in the living room in front of the TV, enjoying numerous content over

How Marketers Can Win as TV and Ecommerce Converge

Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS…

News Brief May 14

MiQ B2B Marketing Funnel Digital marketing for promotion of products with social media, email, website and channel search engine.Attract organic traffic for big sales.

MiQ Report: B2B Marketers Must Replace Funnels With Flexibility

Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…

News Brief May 11

The AI-Native GTM Stack: How AI Orchestration and Connected Advertising Are Reshaping Demand Gen

B2BMX Replay: Human-Centered Marketing in the Age of AI

From Form Fill to Follow-Up: Demand Gen’s Survival Guide to Win Buyers Before the Shortlist

B2BMX Replay: You Can Just Build Things

AI in ABM: What Actually Works (And What’s Just Hype)

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