Latest In: consumer trust

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DGR AddEvent Joep Leussink How a ‘Permission Based Presence’ Can Help Marketers Win Brand Trust

How a ‘Permission-Based Presence’ Can Help Marketers Win Brand Trust in a Fragmented Digital World

One of the most valuable tools for marketers today has also proven to be one of their peskiest…

Demanding Views August 7
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Validity: Consumers Let AI Curate Their Inboxes, While B2B Marketers Struggle to Keep Up AI email security and phishing detection concept an working artificial intelligence chip alert mail automated cyber defense email encryption

Validity: Consumers Let AI Curate Their Inboxes, While B2B Marketers Struggle to Keep Up

Key Takeaways Consumers are increasingly relying on AI-generated inbox summaries, with many making decisions without reading the full…

News Brief June 24
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Gartner Marketing Symposium/Xpo Report: Automated Generative AI System Producing Business Ideas and Digital Content with Robotic Efficiency in bright studio background.

Gartner Marketing Symposium/Xpo Report: 49% of U.S. Consumers Say GenAI Has Made Content Quality Worse

Key Takeaways Nearly half of U.S. consumers say GenAI is making content quality worse, signaling a growing trust…

News Brief June 10
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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Campaign Optimization Series
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Strategy & Planning Series