Less Than One-Quarter Of Enterprise Marketers Have Advanced Content Martech Skills
Sixty-one percent of marketers say their enterprise organization is extremely or very committed to content marketing. Yet, only…
Industry News February 13
Latest In: Content Marketing Institute
Interactive Content, Syndication Networks Fuel Buyer Insights, Go-To-Market Strategies
The value of content marketing extends beyond just a top-of-funnel activity. When leveraged correctly, content insights can provide…
Industry News February 7
New Research: Top-Performing Marketers Prioritize Audience Needs, Leverage Email And Educational Content For Nurturing
Ninety percent of best-in-class marketers put their audience’s informational needs above their company’s sales/promotional messages, according to new…
Industry News October 12
Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more…
Industry News July 18
The 3 Cs Of Sales And Marketing Success
Getting B2B buyers excited about a product or service requires one thing: cooperation between marketing and sales teams.
Demanding Views June 1
New Research Shows Audience-Building Is Main Priority For Content Marketers
New research from the Content Marketing Institute (CMI) and MarketingProfs shows that 80% of B2B content marketers agree…
Industry News September 28
Study: Less Than Half Of Marketers Have A Strategy For Managing Content As A Business Asset
Many content marketers believe their organization values content as an asset, according to research conducted by the Content…
Industry News July 13
Industry Experts Share Their Best Social Media Marketing Advice
As a Millennial, I've been an advocate of social media since the early days of MySpace. Peer recommendations…
Blog October 25
Study: 62% Of B2B Marketers Find Success With Content Marketing
Content marketing is getting better by the year, according to The Content Marketing Institute. The organization released its…
Industry News September 28
UBM Adds Another Event To Its Roster With Content Marketing Institute Acquisition
UBM, a multinational media company and B2B events organizer, has acquired Content Marketing Institute (CMI) for $17.6 million.…
Financial News June 1
Study: Technology Marketers Make Progress With Content Marketing Strategy
While most technology marketers have embraced content marketing, their practices have changed over the past year, resulting in…
Industry News March 24
Marketers Turn To Organic Marketing Initiatives To Boost Content Engagement
Marketers are creating more organic content marketing initiatives — fueled by SEO and insights gained through content performance…
Industry News November 4
Resources
Events & Webinars
How Cisco Re-imagined Its Demand Strategy To Maximize ROI
January 15, 2025
Reimagining ABM With AI
December 18, 2024
Expert Advice On Scaling ABM With Agent3 And ServiceNow
December 11, 2024
