Top 10 Quotes From #COS19
This year's Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways…
Blog May 8
Latest In: COS
Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19
There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what's working? Progressive B2B organizations…
Industry News April 29
Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups
There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost…
Blog April 17
3 Ways To Amp Up Your Campaigns With Live & Digital Events Your Buyers Will Eat Up
Today's B2B buyers are really specific when it comes to content consumption. Demand Gen Report's 2018 Content Preferences…
Blog May 2
B2B Marketers Shift Away From Focus On Assets To Programs: SiriusDecisions & Other Leaders Share Top Trends In Campaigns
The word "campaign" is defined and used in many ways by B2B marketers, and sometimes the term can…
Industry News April 18
Resources
Events & Webinars
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
